Moving to a ‘Thrival State’ Part 1: The Context of Agreements and Self-Image

What is the essence of business? Understanding that business is fundamentally made up of agreements is critical to success in anything. Most business problems can be reduced to where agreements were unclear and/or broken; therefore, the clarification of agreements and the rigorous pursuit of keeping them is the simplest way to greatness. Simple is not, however, necessarily easy. But when you understand just how important it is, it gets easier.