Departing From Reality Part 3 – Why is Accountability So Uncomfortable?

The most common root business problem is missing accountability. There is no single more misunderstood and underused tool in small and medium sized businesses than accountability. And in large businesses, it’s used in ways that generally ignore the self-interest of the individual, rendering it impotent. In short, accountability is always part of the answer to any problem, because it’s about facing reality. And that’s precisely why we avoid it like the plague. It puts us humans in quite a pickle: the problem is in reality, and so is the solution–but the pain is also in reality and we don’t want to face that. How do you resolve your inner conflict so you can face the pain productively and get the solutions you need? Listen to find out more.

This episode is from a recent weekly member webcast.