Marketers know a lot about how human beings think and operate, some of which you may not even know about yourself. For example, most people have no idea what they really want – or, more accurately, most people have some ideas about what they want, but they don’t really know.
Marketers also know that humans make purchasing decisions emotionally and then rationalize them afterwards – but, for some reason, we rarely talk about how to apply that knowledge to any area of life outside of commerce.
Today I want to talk more about the insight that marketers have on human behavior, especially when it comes to what people really want, and how we can apply that knowledge to managing ourselves and others.
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