Shame: The Elephant in the World – Part 3 – The Backfire Effect & The Dunning–Kruger Effect

When someone is emotionally invested in an idea or a group, it’s almost impossible to persuade them to question their beliefs – even if you provide factual information that really should cause them to question their beliefs. Why? It challenges their identity and, as a result, they feel shame.

So, as we discussed in the last episode, people distort reality to protect themselves and their identity, and you can see this playing out every single day, especially online, in the increasingly divided political climate in the U.S.

Today we will examine this phenomenon, how it contributes to shame, and what you can do to prevent it from creeping into your life.

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